AXE SHAMPOO
AXE was looking for a novel way to promote three new shampoo scents. The entire IAT pitched ideas, and ours came out on top. We worked with YouTube stars Chad, Matt & Rob to launch the brand’s first foray into branded entertainment, because nothing says “AXE is launching three new shampoos” like an alien spaceship chasing you through the decision tree of an interactive choose-your-own-adventure video.
Creative Lead: Evan Rosler
Account Lead: Casey Penney
Web Stars: Chad, Matt & Rob
